When a fast-growing marketing agency realized IT was holding them back, they knew it was time for a change. The leaders knew they needed a mature, strategic partner. With Teal, they found a team that could scale with them, strengthen security, and deliver fast, reliable support without losing the human touch. This long-term partnership meant they experienced fewer roadblocks, stronger operations, and IT that fueled growth.
In a hurry? Take this professional services IT support story with you.
Creative and professional services firms face mounting IT pressure: tighter timelines, remote onboarding, complex tech stacks, and rising security expectations from clients.
This case study follows how one fast-growing marketing agency solved those challenges and built a decade-long IT partnership with Teal.
Table of Contents
Results That Speak for Themselves
Teal helped a marketing agency evolve from reactive IT to a proactive, secure, and scalable infrastructure.
Onboarding went from a pain point to a competitive edge, while strengthened security enabled the agency to pass client audits easily.
With full visibility into support and a partner that scaled alongside them, the agency gained confidence, control, and continuity for 10 years with Teal.
The Client's Profile
SeQuel Response is a direct-to-consumer marketing agency headquartered in Eden Prairie, Minnesota. With a team of 11–50 employees, they specialize in results-driven direct mail campaigns for national brands.
As a professional services firm, their business depends on fast onboarding, responsive tech support, and ironclad security, making IT a critical piece of their operational success.
Their Industry Challenges
Small marketing agencies face unique pressure to deliver quickly and securely. Common challenges include:
- Not having dedicated in-house IT support, creating operational gaps and reactive decision-making.
- Frequent device turnover and remote onboarding, which require streamlined provisioning.
- Supporting both PC and Mac environments, increasing the complexity of endpoint management and user support.
- Growing security expectations from clients requesting detailed policies, risk assessments, and proof of compliance.
Why SeQuel Needed More Than a Help Desk
As SeQuel Response grew, its IT complexity surged. And without an internal team, the burden fell on already stretched staff.
From device provisioning to compliance questionnaires, the gaps were slowing them down and creating risk.
They needed more than help desk support. They needed a partner who could streamline support, strengthen cybersecurity, and align IT with client expectations.
That’s why they chose Teal as their managed IT services provider to bring:
- Strategic insight
- Technical depth
- The ability to scale with their growth
How Teal Helped Resolve Their IT Challenges
Teal stepped in with a fully managed IT model that combined responsive daily support with forward-looking consulting.
They handled end-to-end IT management, including device provisioning, lifecycle support, backup and disaster recovery planning, and ticket-based user support.
In 2020, they expanded Teal’s role to include security program development, helping SeQuel rewrite internal IT policies, respond to client risk assessments, and implement a quarterly roadmap for vulnerability testing and system patching.
Beyond technical execution, Teal brought strategic oversight, staying ahead of SeQuel’s evolving needs by tracking emerging technology trends and maintaining regular leadership-level communication.
Their proactive communication ensured SeQuel’s team was never left guessing – providing regular updates throughout the resolution process rather than just closing tickets.
This wasn’t just outsourced IT. It was a growth-oriented partnership, built on accountability, trust, and continuous improvement.
A Decade of Growth, Secured by a Trusted Partnership
Onboarding Without the Headaches
Over the course of a decade-long partnership, Teal helped the marketing agency transform its IT operations from ad hoc and reactive to confident, proactive, and secure.
One of the most noticeable improvements was in onboarding accuracy. New team members started with fully configured devices and zero IT headaches, transforming a former weak spot into a competitive strength.
From Daily Support to Strategic Security
Teal also played a key role in strengthening their security posture, enabling the team to confidently respond to client technology audits with little to no adjustment needed.
Their clear ticketing system and responsive communication gave leadership full visibility into IT support and ensured that issues were resolved thoroughly, not repeated.
As SeQuel evolved, the demands on their IT environment deepened – requiring more strategic support than ever before. Teal scaled with them – delivering enterprise-level support while maintaining the personal touch that had defined their partnership from the start.
IT Support That Power Growth in the Professional Services Industry
In a fast-paced, client-driven industry, reliable IT is essential.
Inefficient onboarding, weak security protocols, or slow support don’t just create internal friction.
They put client relationships and your reputation at risk.
This case study highlights what’s possible when a professional services firm partners with an IT provider that can support continuous expansion, offer long-term planning, and deliver consistently dependable support.
Explore how Teal can help your business overcome similar challenges and unlock long-term value from your IT investments.
About Teal
At Teal, our mission is to enrich our clients’ lives through exceptional technology and obsessive service.
We deliver unrelenting managed IT services with remarkable diligence, unparalleled responsiveness, and deep technical expertise executed with the speed modern business demands.
Our results-driven approach combines AI-powered automation, continuous process improvement, and strategic alignment to maximize ROI.
We view technology through the lens of your business, ensuring every solution supports your long-term goals.
It’s why so many clients have trusted Teal as a long-term partner for over 25 years.
FAQ
They needed more than just one person. They needed a full team with broad expertise, 24/7 coverage, and the ability to scale without the high cost associated with increasing their headcount.
Yes. Teal can completely own the IT environment for many clients without internal IT staff, providing daily support, security, automation, roadmap planning, and executive-level guidance.
We understood the agency’s need for strategic insights, fast onboarding, mixed Mac/PC environments, and airtight security to meet client demands.
It took roughly 30 days. We provided a smooth onboarding experience, with rapid device provisioning and clearly documented processes.
Teal helps clients meet evolving security expectations from their customers, including: implementing controls, writing IT policies, responding to risk questionnaires, and conducting proactive testing.
You’ll receive proactive updates and strategies, not just ticket resolutions. Our clients often praise the clarity, consistency, and transparency of our communications.
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